Ciroc Peach Flavoured Vodka is, made from the finest Ugni Blanc grapes from the French Cognac region of France. The Ciroc Peach Vodka is five times distilled the Ultra Premium Ciroc Vodka is, infused with all natural peach and other flavours finishing in a well-balanced, refreshing and sweet taste.

Initially, Ciroc Peach Vodka was started for the North American market in 2003, NFL footballer Earl Little was the first American brand ambassadors to sell the beverage to appeal to the brand's proposed urban clientele. It was started in nightclubs and venues throughout the U.S and marketed particularly to regions like Miami and Atlanta.

Sean "P. Diddy" Combs accepted to become the brand's ambassador for the then struggling 40,000 cases a year, selling the product. In December 2007, the commercial for Ciroc Peach Vodka had Sean Puff Combs calling the Vodka the "Official Vodka of New Year's." Expressing his ambassadorship of the Ciroc Vodka, Combs sometimes jokingly refers to himself as "Cîroc Obama." Combs has improved the sales; The Alcohol and beverage's parent group Diageo has announced 2.1 million cases of Ciroc Vodka has been sold as of December 2012 making it the second ultra-premium Vodka to date in the world.

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