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Agave's use as a flavouring and sweetener that dates back to at least 2,000 years. Soon after the Spanish conquistadors landed in Mexico in the early 1500s, they applied their experience of the distillation process to pulque, an old Mexican drink produced from fermented agave, to create a mezcal.
In 1758, Don Jose Antonio de Cuervo issued a land endowment by King Ferdinand VI of Spain in the town of Tequila, Jalisco. Here his family established the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico, that is distilled to create Tequila. The original Vino Mezcal de Tequila de Jose Cuervo was, formed in 1795, after Don Jose Antonio de Cuervo's son Jose María Guadalupe de Cuervo was, granted a permit by King Carlos IV of Spain to create Tequila commercially, following a time of refusal under King Carlos III. This action was the birth of the Tequila industry.
By 1880, the Jose Cuervo family had begun individually bottling Tequila for commercial distribution. Cuervo was the leading distiller to bottle Tequila, at a time when other distillers were still using barrels. Tequila was known as "Mezcal de Tequila" until 1893 when Tequila makers and the Mexican government dropped "mezcal" from the name. Cuervo's first bottled Tequila was, traded in 1906.
Upon the death of Don Jesus, his wife, Ana Gonzalez Rubio, acquired La Rojeña and in 1900 married Jose Cuervo Labastida, head of La Constancia. From then on, the Jose Cuervo brand became Jose Cuervo Tequila. Following Ana Gonzalez Rubio's death in 1934, the estate was, left to her niece Guadalupe Gallardo, who deceased in 1966 and left the property to her sister, Virginia Gallardo. Her sons, Juan Beckmann Gallardo, would control the company. Part of Jose Cuervo was owned by, Distribuidora Bega, and, the other part was, held by Grupo Cuervo, made up of Beckmann, his son Juan Beckmann Vidal, Jose Luis Campos, and Heublein Inc.
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