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The distinctive taste of Bell's Whisky comes from drawing together a select blend of grains and fine malt whiskies; all ripened in selected oak casks for a richer full flavoured Whisky.
Collected from whisky heartlands to include characteristics like smoky sea salt from the Islands and fresh sweet malts of Speyside. Then expertly mixed with Blair Athol’s own rich, spiced and nutty malt to create Bell’s distinctive blend.
It is a formula that records back to the 19th century and has been raising the bar – and been built in bars – ever since.
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In 1851, Arthur Bell (1825–1900) began to mix different single malts collectively to create a more consistent blended Bells Whisky. Arthur Bell was the first known Whisky company to appoint a London agency, by at least 1863.
By the 1880s the business was focused on blended Whisky. Arthur Bell died in 1900.
The end of Prohibition in the U.S it created a rush in demand, which led to Arthur Bell & Sons to acquire two distilleries in 1933: Blair Athol and Dufftown. In 1936 the Inchgower distillery was also purchased.
The Bell's brothers passed away in 1942 and the company accountant, William Govan Farquharson, became chairperson of the enterprise. He then focused on promoting the brand more heavily. Bell's became a public company in 1949. In 1954, Arthur Bell exported to 130 various countries.
By 1970, Bell's Whisky was the highest selling whisky in Scotland. Moreover, in the early 1970s, Bell's Whisky could not afford the advertising resources of the larger Whisky distillers. Instead, it focused on the user of Soft Drinks with its product. This advertising increased the product's popularity with women, and Bell's revenues rose by 800% between 1970 and 1979. In 1978 Bell's became the United Kingdom's biggest selling Whisky. Much of the credit for this expansion is, given to the then MD Raymond Miquel. By 1980 the business had around 35 percent market share in the United Kingdom.
Arthur Bell & his two Sons acquired Gleneagles Hotels in 1984. In 1985 the company was, purchased by Guinness for $518 million, and subsequently absorbed into Diageo.
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