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Kronenbourg is a brewery founded in 1664. A full bodied bittersweet lager with a distinct citrus flavour The Superior Tasting Premium Lager, Kronenbourg 1664 is brewed with the aromatic Strisselspalt hop, which gives Kronenbourg 1664 its unique aroma and taste.
Award winning Kronenbourg 1664 Beer is, made from pure water, pale malt and the caviar of hops which provides it with a warm golden colour, floral fragrances, and its perfect stability of sweetness with hints of plum, pears and honey which expose themselves at every sip.
Geronimus Hatt, who obtained his Master Brewer's license in 1649, started up the Canon Brewery in the Place du Corbeau in Strasbourg. His son Claude (born November 1665), replaced his father in the trade in 1683. Nevertheless, the constant flooding of the River Ill compelled in 1850 a move to the higher terrain of Cronenbourg, a district of Strasbourg.
In 1922, the Hatt Distillery changed its name to Tigre Bock, the most well-popular brand of the Tiger Distillery it had obtained to become the leading brewer in Alsace. Before the Second World War, Kronenbourg 1664 Beer became the name of the business and began worldwide expansion. In 1970, it was obtained by industrial group BSN (now Groupe Danone), along with the Société Européenne de Brasseries (Kanterbräu). In 1986, Kronenbourg 1664 Beer merged with Kanterbräu.
In 1952, 1664 beer was, advertised in honour of the coronation of Her Royal Majesty the Queen Elizabeth II.
British company Scottish and Newcastle (S&N) plc acquired it in 2000 for £1.7 billion. In April 2008, S&N's services were, sold to Heineken and Carlsberg Beer, the latter acquiring Kronenbourg Beer.
Its leading breweries are in Obernai and Champigneulles, despite the fact that the Champigneulles site is now up for sale.
On 2 April 2015, Brasseries Kronenbourg 1664 Beer launched a new corporate identity which it will use in corporate communications. It was, created by Carré Noir, which has been the brewery's design business for several years. According to a press release, the brand-new logo reaffirms Kronenbourg's 1664 Beer identity as a French brewer with 350 years of history.
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